Many different people had strategies for ranking websites in Google, but everyone of them I tried was still affected by the Google updates in some way.

It was hard (like going into the battlefield) because Google was making so many changes that once I got his website moved up to page two (a couple of months of work) it would slide back down again.

 Google was looking for websites that had a big social presence, like most popular in High School, but when someone did a Google Search, the searcher didn’t get the relevant content they were looking for; it was a mess.

 Google did a 360 and started ranking websites by how much traffic your website got and how many citations and authority backlinks the site had.

I did some more training on what some of the Guru’s thought would work with Google called Rank Brain; at the time, Google was using Rank Brain to track your websites visits and how long the viewer would stay on the page before the viewer left and what page they left from.

 Google knows how searchers that find the right content on a website behave, like looking at a few pages and then going to the contact us page to get in touch with that business.

 There were a couple of internet marketers that were tired of being bullied by Google Updates and started doing some testing using Google properties to rank their websites.

 They found that by using Google Properties, they were less likely to get their rankings slashed by Google Updates. They said Google Loves Google, Google will not penalize their properties.

Google Authority Trumps Relevance every time.

There are many levels of Google Properties that can be used to rank your website.

For More than 20 years of doing SEO, I have gained so much knowledge and experience which lead me to a make a strategy of building links using Google Authority

This has been proven result driven strategy and boost rankings for our clients.